Wednesday, August 20, 2008

Snail Mail via Door Drops

Do you live in a HDB apartment. Do you constantly remove printed flyer advertisements from your gate and sometimes your car too? This is another huge waste of paper and very very irritating. Such marketing and advertising is SO ineffective. Sure, some people actually read and look at the ad, but guess what, they are looking at it with irritation that the advertiser has invaded their private space and forced them into paying attention to something they are more often than not, not interested in, and the only reason they have to pick it up is to remove it from their doorway.
Okay, maybe I speak for myself. But I see many of my neighbours not even bothering to pick theirs up, hoping the wind will make it another neighbour's responsibility to pick up. Or maybe the Town Council cleaning staff will do it. Can the HDB ban or at least charge a fee to advertise this way? That will deter advertisers, especially real estate agents. Then give the money back to the residents via lower service and conservancy fees. (One can only hope...)

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